CETAPHIL LOCALIZATION CAMPAIGN 2023
KHOA HỌC DỊU LÀNH, MÌNH THÊM KIÊU HÃNH
Vietnamese insight:
When my skin is not sensitive, I feel like showing up with a better version of myself.
LOCALIZED Campaign idea:
Show how Cetaphil with the advanced science of gentlest protects sensitive skin during different moments when skin is irritated. That way, consumers can show up the same way, but with a BETTER VERSION of themselves.
LOCALIZED Campaign line:
Global: WE DO SKIN, YOU DO YOU
Local: KHOA HỌC DỊU LÀNH, MÌNH THÊM KIÊU HÃNH
DIGITAL ASSETS:
iTVC & KV
Social engagement
Livestream series
Livestream series
Social content
iTVC: KHOA HỌC DỊU LÀNH, MÌNH THÊM KIÊU HÃNH
KEY VISUAL
SOCIAL ENGAGEMENT: CETAPHIL x FOXTLY - CHIA SẺ CÂU CHUYỆN DA NHẠY CẢM CỦA BẠN
CREDIT:
Client: Galderma (Cetaphil)
Agency: Dentsu Creative Vietnam
Copywriter: Vy Tran, Uyen Phung
Art director: Ngan Nguyen
Designer: Uyen Nguyen
THANK YOU
